ANIMAL / PET FOODS MARKET : INTRO
Pet care in the USA reflects a growing global trend of humanization between Pet Owners and the animals they keep. Pet Owners have a tendency to think of their pets as members of the family, and view their pet’s health and nutrition in a similar light as they view their own. This has brought consistant growth to the Pet and Animal Market segment over the past two decades. Pet retail sales exceeded $55 billion in the United States in 2010, and were expected to reach $60 billion USD by the end of 2011. US retail sales of pet supplements and nutraceutical treats is projected to grow 7.4% from the 2010 to the 2015 period.
The leading animal / pet supplement group is joint health, growing 4% up to $690 million in sales. Pet dental care grew 7% to $20 million. Skin & coat supplements grew 8% and accounted for 10% of total sales. Pets are living longer and are developing age related diseases similar to their human owners. Natural & holistic pet food sales reached $20 billion in 2011, only one year after the melamine contamination scare in pet food ingredients from China.
Animal Foods are produced to nourish and feed domesticated animals and non-domesticated animals.
- Domesticated Animals are in close contact with man on an everyday basis. These are the category segments and markets that most animal / pet feed manufacturers target.
We can divide them into :
— Pet Foods: dog, cat, horse / equine which are defined as companion animals to humans. They are not raised to be eaten or for protein consumption.
— Production Livestock Foods: cows, goats, sheep, steers, bison, poultry, fish and pigs are animals that man raises for protein food sources and develops herds of these type animals. These animals produce food products like milk, eggs or they are consumed as protein sources in mans’ or animal’s diets.
In a 2015, a FeedNavigator poll about production livestock:
- 79 % of survey respondents are optimistic about the future of their companies.
- 87% of respondents unanimously agreed that greater traceability in the supply chain is needed.
- 81% of respondents said their operations are increasing efforts to support sustainable raw material sourcing.
- 73% of survey participants stated that animal welfare is one of the top priorities in their company.
- 77% of those polled call for heightened regulation in this regard.
- 58% of respondents indicated that their companies were planning to invest more in New product Development.
- 50+ % of our respondents also pointed out that their customers were more focused on price than innovation.