NUTRACEUTICALS: SUB-SEGMENT 3. NUTRITIONAL BEVERAGES
NUTRACEUTICALS: SUB-SEGMENT 3. NUTRITIONAL BEVERAGES: CLASSES
Nutritional Beverages are liquids that are consumed to derive a specific health benefit. The FDA recently issued new guidance regarding the difference between liquid dietary supplements and beverages bearing novel ingredients (CFR 10.115(g)(5).
1. Energy Drinks provide a boost when you are tired or becoming sleepy. These drinks usually contain high levels of caffeine, Vitamin B compounds and other ingredients. Red Bull was the first national / international brand of Energy Drink, with Monster and Rock Star following in 2005 also as examples. In today’s market, there are countless brands of Energy Drinks.
2. Sports Drinks are designed to replace electrolytes that are lost through perspiration during the sport activity. Gatorade is the originator of this category, adding Potassium to their drink.
3. Vitamin Waters are relatively new to the market but provide a wide array of vitamins for human consumption. These products appeal to some people, the elderly and children that prefer to drink their Vitamins instead of taking them in pill form.
4. Healthy Shakes are usually milk or dairy based products designed for people wanting to add vitamins, minerals / electrolytes, probiotics and other healthy ingredients. A typical example of this is Vitamin D added to milk, baby milks to replace breast milk, probiotic yogurts for digestive health and health shakes for meal replacement.
5. Caffeinated Drinks are coffee and tea products that not only provide a boost to your energy levels, but some teas (black & green) contain anti-cancer compounds and properties.